Promotion Concepts and Elements

For this assignment, you will utilize Martin Luther King Basketball Tournament create a PowerPoint presentation that defines and discusses promotion concepts and promotion mix elements. Your goal is to promote your sports product, service, or event.

Your presentation should include the items listed below.

  • Include a title slide.
  • Provide an introduction of the promotion mix elements. Explain how you will use each of the elements below:
    • advertising,
    • personal selling,
    • sales promotion,
    • public or community relations, and
    • sponsorship.
  • Address the communication process. Explain how you will use each of the communication components below:
    • source,
    • encoding,
    • message,
    • medium,
    • decoding,
    • receiver, and
    • feedback.
  • Discuss your promotional planning ideas. Explain how you will use each of the following methods to develop the promotional plan:
    • identify target market considerations,
    • set promotional objectives,
    • determine the promotional budget, and
    • develop the promotional mix.
  • Briefly explain the role that ethics play in the sports marketing industry.
  • Include a references slide.

Your presentation must be at least eight-to-10 slides in length. The title slide and the references slide do not count toward meeting the total slide count requirement for this assignment. You are required to use your textbook and at least one source from the CSU Online Library.

Ensure the presentation that you create is your own authentic work. Remember to review the rubric and to compare it with your presentation before you submit it.