Product Positioning And Consumer Behaviour

Product Positioning and Consumer Behavior

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This discussion question has been created to give you an opportunity
to discuss the weekly course topics. Each week, we will have a class
forum and a discussion question. The objective is for you answer the
initial question and then create a dialogue with your classmates about
the course topic for the week.

Identify a recent advertisement or marketing campaign that, for
whatever reason, gained your attention. Thinking about that campaign,
what was it doing in terms of consumer behavior? Was it utilizing
learning or memory theories, or did it appeal to motivation, or
emotion, and in what way?