New Venture Assignment
As companies expand abroad and decide to enter foreign markets, a host of items need to be considered. Please complete the following scenario:
You are hired as a consultant to help a midsize U.S.-based company expand into new regions. The company is currently only in the U.S. domestic market. You are tasked with selecting three host countries for the company to expand into within the next five years. For this assignment, you may select the industry of the company (Car rental industry) and the three host countries (one country must be India). Prepare a persuasive report on why you have selected these specific host countries. In addition, state the mode of entry for each country and any challenges that need to be addressed. (This should not be a narrative but a business report. Please do not use “I”).
In your paper,
- Create a fictitious company (Car rental industry) with a brief background (size, industry, organizational style, etc.).
- Select three host countries for the company’s international expansion (one country must be India).
- Analyze three host countries regarding the viability of the company expanding into each one.
- Explain the mode of entry into each country.
- Address any challenges that may arise for entering each host country.
- Include at least one chart, table, or graph.
The International Expansion: New Venture paper
Must be 4 to 5 pages in length
Must include a separate title page with the following:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
Must include an introduction and conclusion paragraph.
Must use at least five recent credible sources, two of which must to scholarly
Must document any information used from sources in APA Style
Must include a separate references page that is formatted according to APA Style