Moran, Harris, and Moran (2007) noted that multinational corporations face many challenges when engaging in business transactions abroad. Many of these barriers result from "comprehending communication"—a dynamic exchange of energy, ideas, information, or knowledge between and among people.
Keeping this statement in mind, post your responses to one of the following topics.
Describe some of the cultural factors multinational corporations contend with that may hinder their chances of success when operating in foreign lands. Support your answer using the example of a multinational corporation or a product or a service.
Evaluate a management style that could be implemented in order to overcome cultural barriers that impede successful international business relationships. This style could have positive outcomes, negative outcomes, or both. Does the domestic management style have to change when going global to overcome cultural barriers? Why or why not?
Describe what may happen when multinational corporations make strategic changes that may ultimately have an effect on the cultural dynamics of organizations. Research, describe, and evaluate a scenario to illustrate your point.
Moran, R. T., Harris, P. R., & Moran, S. V. (2007). Managing cultural differences: Global leadership strategies for the 21st century (7th ed.). Burlington, MA: Elsevier.