Draft Marketing Plan

Week 4: Draft Marketing Plan

Draft Marketing Plan will be evaluated as follows.

       Category                              Points      %       Description

Documentation and Formatting     5          5%     Quality work includes a cover page, table of

                                                                             contents, proper in-text citations, and a reference

                                                                             page. The draft should be substantial, about 75%

                                                                             of the final draft, and follow APA guidelines.

Organization and

Cohesiveness                              20         20%    Quality work is properly subdivided into sections

                                                                               with headings.

Editing                                          5            5%    Quality work is free of any spelling, punctuation,

                                                                            or grammatical errors. Sentences and paragraphs

                                                                            are clear, concise, and factually correct.

Content                                     70          70%     Quality work includes a significant scope and

                                                                            depth of research to support any statements.

                                                                           Quality work covers all the sections included in

                                                                            the marketing plan outline (except the executive

                                                                            summary, which is usually the last part of the

                                                                            plan that is written because it summarizes the

                                                                           entire plan). The content presented demonstrates

                                                                            an understanding of the material.

Total                                   100         100%        A quality submission will meet or exceed all of 

                                                                          the above requirements.

This is the information from week one to get an ideal of what I started on. My product that I came up with is Kitchen stove that’s battery operated. Below is directions of what needs to be included in the paper. The attachment is what I already started writing.

This week, you must select a topic for the marketing plan, and thereafter, all related assignments (the draft in Week 4 and the final marketing plan in Week 8) must be on that same topic. You may not change your marketing plan topic without approval from your instructor.

Your topic must be for a new product (a good or service). Because this is an applied project and not a research paper, please be creative and do not select a new product for a large brand, such as Starbucks, Apple, etc. If you are interested in coffee, for example, consider your own bistro as your topic and then use information from companies like Starbucks or Seattle’s Best Coffee for ideas and competitive research as you work on your project.

The deliverable for Week 1 is to write a two-page description of your product, including the following.

  1. Information about ownership and company structure
  2. A description of product
  3. A mission statement
  4. Marketing goals
  5. Who a typical customer might be

Submit a copy of the Topic Proposal to the Week 1: Course Project Topic Proposal Upload module in Canvas for grading by your instructor.