Week 4: Draft Marketing Plan
Draft Marketing Plan will be evaluated as follows.
Category Points % Description
Documentation and Formatting 5 5% Quality work includes a cover page, table of
contents, proper in-text citations, and a reference
page. The draft should be substantial, about 75%
of the final draft, and follow APA guidelines.
Cohesiveness 20 20% Quality work is properly subdivided into sections
Editing 5 5% Quality work is free of any spelling, punctuation,
or grammatical errors. Sentences and paragraphs
are clear, concise, and factually correct.
Content 70 70% Quality work includes a significant scope and
depth of research to support any statements.
Quality work covers all the sections included in
the marketing plan outline (except the executive
summary, which is usually the last part of the
plan that is written because it summarizes the
entire plan). The content presented demonstrates
an understanding of the material.
Total 100 100% A quality submission will meet or exceed all of
the above requirements.
This is the information from week one to get an ideal of what I started on. My product that I came up with is Kitchen stove that’s battery operated. Below is directions of what needs to be included in the paper. The attachment is what I already started writing.
This week, you must select a topic for the marketing plan, and thereafter, all related assignments (the draft in Week 4 and the final marketing plan in Week 8) must be on that same topic. You may not change your marketing plan topic without approval from your instructor.
Your topic must be for a new product (a good or service). Because this is an applied project and not a research paper, please be creative and do not select a new product for a large brand, such as Starbucks, Apple, etc. If you are interested in coffee, for example, consider your own bistro as your topic and then use information from companies like Starbucks or Seattle’s Best Coffee for ideas and competitive research as you work on your project.
The deliverable for Week 1 is to write a two-page description of your product, including the following.
- Information about ownership and company structure
- A description of product
- A mission statement
- Marketing goals
- Who a typical customer might be
Submit a copy of the Topic Proposal to the Week 1: Course Project Topic Proposal Upload module in Canvas for grading by your instructor.