https://qualityessaysshop.com/wp-content/uploads/2022/03/qes-300x60.png 0 0 alex https://qualityessaysshop.com/wp-content/uploads/2022/03/qes-300x60.png alex2022-03-04 12:49:332022-03-04 12:49:33Detailed 6 page marketing plan plus reference page for APPLE. APA format. 100% Plagarism.
Detailed 6 page marketing plan plus reference page for APPLE. APA format. 100% Plagarism.
Research the marketing methodology of APPLE. As you research this company, apply the theoretical learning from this course.
APA Format, use subheadings. You need to include a minimum of five scholarly sources (no blogs, no Wikipedia). At least SIX pages in length, not counting the title page and references page.
- Introduction: Include a brief introduction of the company.
- Competitive Analysis: Who are your company’s competitors, and how is each differentiated? Identify two or three strengths and two or three weaknesses of your company compared to a minimum of two of your company’s competitors.
- Marketing Strategies: What are the marketing strategies used by your company in the management of the global customer brand? Use the four Ps in your analysis, which are listed below.
- Product: Begin with a theoretical definition of a product. What is the product/service offering by your company? How did the development of these new products affect your company’s marketing strategy?
- Place: Begin with a theoretical definition of place. What are the distribution channels used by your company?
- Price: Begin with a theoretical definition of price. What is the pricing strategy used by your company?
- Promotion: Begin with a theoretical definition of promotion. What are the traditional and digital methods of marketing promotion used by your company? Explain a minimum of three traditional and three digital methods.
- Competitive Advantage: Identify whether your company has a competitive advantage in each of the areas of the four Ps. Remember that your company could have a competitive advantage in one area and not in another. Include supporting rationale.