Is Tv advertising still the most powerful advertising medium or has it faded in importance?

Consumer protection in targeted marketing

Are customers well equipped in protecting themselves from targeted marketing strategies?

Internet Marketing Trends

What are the projected internet marketing trends for the future?

Greenpeace innovations and campaigns

Discuss the innovations that Greenpeace have used in their campaigns. Do you think the new innovations and strategy they employed were a success, and why? Was any propaganda used?

Business Environment

Carry out an analysis of a particular business environment and explain the individual approaches. Describe what the main issues are, and what the similarities and differences are in each approach.

Distribution channels (Marketing and Distribution)

If someone wanted to take a brand such as a certain brand of tea to a country like Argentina, describe what distribution channels they should use. Explain what each channel type or member is and what its objectives are.

Marketing challenges in airline industry

Choose a regional airline operater and analyze the various marketing challenges it faces in both the short and long-term.

Corporate Social Responsibility

How do organizations apply corporate social responsibility in the reinforcement of brand equity?


Do you believe that prices should reflect the value that consumers are willing to pay or should prices primarily reflect the cost involved in making a product or a service. Defend your answer.

Marketing and communications strategy

Choose your favorite brand of sports shoes and analyze its marketing and communications strategy