Advertising

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Is Tv advertising still the most powerful advertising medium or has it faded in importance?

Consumer protection in targeted marketing

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Are customers well equipped in protecting themselves from targeted marketing strategies?

Internet Marketing Trends

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What are the projected internet marketing trends for the future?

Greenpeace innovations and campaigns

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Discuss the innovations that Greenpeace have used in their campaigns. Do you think the new innovations and strategy they employed were a success, and why? Was any propaganda used?

Business Environment

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Carry out an analysis of a particular business environment and explain the individual approaches. Describe what the main issues are, and what the similarities and differences are in each approach.

Distribution channels (Marketing and Distribution)

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If someone wanted to take a brand such as a certain brand of tea to a country like Argentina, describe what distribution channels they should use. Explain what each channel type or member is and what its objectives are.

Marketing challenges in airline industry

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Choose a regional airline operater and analyze the various marketing challenges it faces in both the short and long-term.

Corporate Social Responsibility

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How do organizations apply corporate social responsibility in the reinforcement of brand equity?

Pricing

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Do you believe that prices should reflect the value that consumers are willing to pay or should prices primarily reflect the cost involved in making a product or a service. Defend your answer.

Marketing and communications strategy

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Choose your favorite brand of sports shoes and analyze its marketing and communications strategy