MKT421 Week2 Apply: Five Step Marketing Research Approach

MKT421 Week2 Apply: Five Step Marketing Research Approach

Marketing Research and the Target Market

MKT421 Week2: Scenario: You are the marketing manager for a local nonprofit charity whose funding is derived from membership fees. You have noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization’s ability to survive and grow. You have decided to implement the Five-Step Marketing Research Approach to help clarify the problem and develop strategies for implementation.

Create a 10- to 15-slide Microsoft® PowerPoint®, Prezi, or Microsoft® Sway® presentation with speaker notes on the Five-Step Marketing Research Approach in which you detail the steps you will use to address the membership issue that the local nonprofit charity is facing. MKT421 Week2 Apply: Five Step Marketing Research Approach

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Address the following in your role as marketing manager:

  • Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing.
  • Describe each step of the Marketing Research Approach in detail and create a plan of attack to explain how each stage should be implemented.
  • Define the target market that you are striving to bring into this organization and describe the methods of research that you will use to identify these groups of people.
  • Define service differentiation. Provide an example that illustrates how the local nonprofit charity in the scenario can use differentiation to help increase the target market’s interest.
  • Explain how differentiation will help position the charitable organization within its defined market. MKT421 Week2 Apply: Five Step Marketing Research Approach

 

This assignment contains a Microsoft PowerPoint Presentation

Employment Relationships Discussion Unit 5

Employment Relationships Discussion Unit 5

In your own words, answer this unit’s discussion questions in a main post (recommended minimum 300 words)

       

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Assignment Details

An employee was fired for visiting non-work-related Web sites after his supervisor used an application to extract his Web browsing history. The employee subsequently sued, challenging his termination on several grounds, including invasion of privacy. Concerning this cause of action, he claimed his firing offended his right to privacy. The defendant had a policy that addressed the issue “Acceptable Use Policy.” That said, the employer could monitor the computer usage on company time.

  • In this scenario, explain if you believe the employer violated the employee’s “invasion of privacy” cause of action.
  • Describe a time when you felt your privacy in the workplace was violated .Employment Relationships Discussion Unit 5

Columbia Southern University Management Paper

Columbia Southern University Management Paper

Description
For this assignment, you will define the research objectives and develop the research questions and hypotheses to set the stage for the Sun Coast Remediation research project.

You will utilize this Unit II template to complete the Unit II assignment.

Be sure to include the following sections in your submission, and remember to use APA-formatted section headings and subheadings.

Research objectives: Refer to the Introduction and Statement of Problems sections provided in the Unit II Assignment Template to make explicit statements as to the objectives of this study. For example, “One objective of this research study is to determine the direction (either positive or negative) and the strength of relationships between ABC Company’s various consumer promotions and sales revenue. This objective is intended to determine which promotions may be more effective and strategically important.” Research objectives should be discussed for each problem identified. Columbia Southern University Management Paper

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Research questions and hypotheses: Provide research questions and null and alternative hypotheses that align with the research objectives and problems. For example:
RQ1: What is the relationship between Promotion 1 and sales revenue?
Ho1 (null hypothesis): There is no statistically significant correlation between Promotion 1 (independent variable) and sales revenue (dependent variable).
Ha1 (alternative hypothesis): There is a statistically significant correlation between Promotion 1 and sales revenue.
RQ2: What is the relationship between Promotion 2 and sales revenue?
Ho2: There is no statistically significant correlation between Promotion 2 and sales revenue.
Ha2: There is a statistically significant correlation between Promotion 2 and sales revenue.
RQ3: Are there differences in return on investment (ROI) between the various promotions?
Ho3: There are no statistically significant differences in ROI between Promotion 1 and Promotion 2.
Ha3: There are statistically significant differences in ROI between Promotion 1 and Promotion 2.
The title and reference pages do not count toward the page requirement for this assignment. This assignment should be a minimum of two pages in length, follow APA-style formatting and guidelines, and use references and citations as necessary. Columbia Southern University Management Paper

Columbia Southern University Human Resource Management Case Study

Columbia Southern University Human Resource Management Case Study

Description

 

 

Instructions

Read “Case 3-1, You Can’t Get There From Here: Uber Slow On Diversity” on page 108 of your textbook. After you have read the case study, write an analysis of the case study.

Write an introduction to give context to your paper by explaining what the paper will cover. Then, divide the body of your paper using the seven headers below. Address the points within that section, as indicated under the header.

Employment Law

Identify what employment law Susan Fowler’s sexual harassment claim would be characterized as. Be sure to develop your answer to include your rationale.

Type of Harassment

Identify the type(s) of harassment to which Ms. Fowler was exposed. Be sure to develop your answer to include your rationale.

Uber’s Actions

Identify actions Uber has taken to limit their liability relative to sexual harassment charges. Be sure to develop your answer to include your rationale.

EEOC and Affirmative Action

After reviewing Uber’s diversity report, does it appear Uber is in violation of any EEOC and affirmative action laws? Be sure to develop your answer to include your rationale. Columbia Southern University Human Resource Management Case Study

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Diversity Matters

Explain why diversity matters in general and more specifically to Uber. Be sure to develop your answer to include your rationale.

Benefits/Challenges of a Diverse Workforce

Identify and explain the benefits and challenges Uber derives from a more diverse workforce. Be sure to develop your answer to include your rationale.

Legal Provisions of Uber Case

Write a summary that identifies legal provisions or considerations covered within this case study as it relates to a human resource management (HRM) perspective.

Conclude with an analysis with your thoughts on how ethics and HRM professional standards are framed by legal provisions within a specific organization or industry (e.g., business, health care). Columbia Southern University Human Resource Management Case Study

 

MGT 4301 Columbia Southern University Project Planning Case Study

MGT 4301 Columbia Southern University Project Planning Case Study

Description
Instructions

Read Case 15.1 “Introducing Scrum at P2P- Part A and Part B” in your textbook.
After reading Part A of the case, answer the following questions based on the case details.

How well is Scrum working?

What are the issues confronting the Big Foot project?

Assume you are Kendra. What would you want to say at the retrospective? How would you say it?
What improvements or changes need to be made?
After reading Part B of the case, answer the following questions based on the case details.
How would you assess P2P’s effort at introducing Scrum?
What challenges does an organization face when adopting an agile approach like Scrum? MGT 4301 Columbia Southern University Project Planning Case Study

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What could P2P have done to enhance success?

Identify the core agile project management principles P2P used in managing this project. How would the project have been handled differently if traditional project management principles had been utilized instead?
Reread Section 1.4 in Chapter 1 of your textbook, and answer the following questions about this case.
What would be the technical side and the sociocultural side of this project?
How can a Scrum master be in charge of both the technical side and sociocultural side of this project?
Your response should be a minimum of two pages in length. If outside sources are used, please adhere to APA Style when creating citations and references for this assignment. APA formatting, however, is not necessary.

Description

Instructions

Read Case 15.1  “Introducing Scrum at P2P- Part A and Part B” in your textbook.

After reading Part A of the case, answer the following questions based on the case details.

How well is Scrum working?

What are the issues confronting the Big Foot project?

  1. Assume you are Kendra. What would you want to say at the retrospective? How would you say it?
  2. What improvements or changes need to be made?
  3. After reading Part B of the case, answer the following questions based on the case details.
  4. How would you assess P2P’s effort at introducing Scrum?

What challenges does an organization face when adopting an agile approach like Scrum?

What could P2P have done to enhance success?

  1. Identify the core agile project management principles P2P used in managing this project. How would the project have been handled differently if traditional project management principles had been utilized instead?
  2. Reread Section 1.4 in Chapter 1 of your textbook, and answer the following questions about this case.
  3. What would be the technical side and the sociocultural side of this project?
  4. How can a Scrum master be in charge of both the technical side and sociocultural side of this project?

Your response should be a minimum of two pages in length. If outside sources are used, please adhere to APA Style when creating citations and references for this assignment. APA formatting, however, is not necessary. MGT 4301 Columbia Southern University Project Planning Case Study

 

Columbia Southern University Management Communication Plan

Columbia Southern University Management Communication Plan

Description

 

 

Instructions

Part 3: Communication Plan

For the project selected in Unit I, create a simple communication management plan. Your plan should follow the process for planning communication management, as referred to in Figure 3.1 and 3.3 of the textbook (see attachment). Consider the following questions:

  • What will I need to communicate      (project progress, other)?
  • To whom will I need to      communicate (stakeholders, contacts)?
  • When will I need to communicate      (timing, frequency)?
  • Where will I communicate      (location of the sender, receivers)?
  • How will I communicate (media)?
  • Why am I communicating (analyze      all reports both planned and ad hoc to ensure rationale for communication      effort is sound)?
  • How do my planned communications      close any gaps between project objectives and stakeholder expectations?      How would such gaps be evaluated and fed back into the project      communications cycle?

Finally, in addition to writing out your strategies and responses to the questions, summarize the who, what, when, where, how, and why into a quick reference table. For example, consider the building the library scenario in the earlier unit. The “who” would be the stakeholders such as members of the community, future patrons of the library to name just a couple. The “what”  would include information regarding the progress of the construction, key milestones, and perhaps some announcements regarding the planned scope of the completed library (such as types of media available for checkout, services to be offered, etc.). Such a table is often used as a succinct at-a-glance form of the communications plan. Columbia Southern University Management Communication Plan

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  1. Planning Communications Management

Learning Objectives

After reading this chapter, you should be familiar with:

 

  • Importance of project communications management planning

 

  • Scope of project communications management planning process

 

  • Mechanism of project communications management planning process

 

  • Communications management planning tools

 

  • Characteristics of effective communications

 

  • Communication requirements analysis techniques

 

  • Communication channels

 

  • Communication technology

 

  • Communication methods

 

  • Communication management plan

 

“Planning is bringing the future into the present so that you can do something about it now.”

 

– Alan Lakein

 

Communication is the most important skill that every project manager should have because a project manager spends more than 90 percent of her time communicating with the project team members and diverse internal as well external stakeholders. Also, a project manager must ensure that the project information is properly planned, collected, created, stored, retrieved, managed, controlled, monitored, and disseminated. Project communications management contains the following three processes to facilitate effective and adequate project communications:

 

  • Planning communications management

 

  • Managing communications

 

  • Controlling communications

 

This chapter focuses on the planning communications management process. The other two processes are covered in Chapter 8, “Managing Project Communications,” and Chapter 10, “Controlling Project Communications.”

 

Purpose

Effective communication is important for the success of a project, and proper planning is a prelude to effective communication. Poor planning of the project communications can lead to communication delays, transmission of wrong information, distribution of the project information to wrong recipients, inadequate communication, and misinterpretation of the message conveyed.

 

Planning for project communications management produces a project communications management plan that acts like a blueprint for executing the project communications management and controlling processes. In other words, the project communications management plan provides the project manager guidelines on how to manage and control the project communications throughout the life of the project. The project teams today are the melting pots of diverse personalities, cultures, languages, nationalities, geographical locations, and levels of expertise, interest, and influence. Without proper planning for communications management, it would be a nightmare to manage and control the melting pot. A good communications management plan would help a project manager to ensure that right information is communicated to the right audience in a timely manner for the success of the project.

 

The planning is also important for keeping all project stakeholders on the same page by coordinating them through standard communication standards, policies, and procedures.

 

Scope

To achieve effectiveness in project communications, the planning process should be initiated early in the project life cycle and should address the following questions:

 

  • Who needs to receive the information?

 

  • What information needs to be shared?

 

  • Who is authorized to access the information?

 

  • When is the information needed by the recipients?

 

  • Where should the information be stored?

 

  • What is the format for storing the information?

 

  • How can the information be retrieved?

 

  • What time zones, languages, cultures, and communication types should be taken into consideration?

 

Timing

Started early in the project life cycle, the project communications management planning process is performed throughout the project life cycle for ongoing improvements in the communications management performance and also for incorporating the specific communication styles and preferences of the new team members.

 

Mechanism

This section explains how to plan project communications management.

 

How to Plan Project Communications Management

The project communications management planning process contains the following key steps:

 

  1. Review the project management plan.

 

  1. Obtain stakeholder information from the stakeholder register.

 

  1. Understand the project environment.

 

  1. Review the historical organizational project artifacts.

 

  1. Utilize appropriate project communication methods and tools.

 

  1. Develop a communications management plan.

 

  1. Update the current project documents.

 

Figure 3.1 illustrates the project communications management planning process flow.

 

 

Figure 3.1 Project Communications Management Planning Process Flow

Review the Project Management Plan

The project manager must review the information contained in the project management plan as the first and foremost step in planning for the project communications management because this plan provides guidelines on how all project processes will be executed, monitored, and controlled, and communications management planning is one of the project processes.

 

First, the project manager needs to understand the big picture by learning about the project life cycle, project phases, and the processes in each of those phases.

 

Second, for the communications management planning process, he needs to know how the work will be executed and how the change requests will be handled; that is, how the changes will be monitored and controlled, how the configuration management will be performed, how the integrity of the project planning baselines will be maintained, and what the needs and communication styles or methods of the stakeholders are.

 

All this information is contained in various project plans that are part of the overarching project management plan that covers the execution, monitoring, and controlling methodologies for the entire project.

 

Obtain Stakeholder Information from the Stakeholder Register

The stakeholder register provides information on who the stakeholders are, what their information needs are, and what their communication styles and preferences are. It is described in detail in Chapter 1, “Stakeholder Identification and Analysis.”

 

Understand the Project Environment

Project communications are not the same for all stakeholders; they need to be customized according to the project environment. The structure of an organization (functional, matrix, or projectized) influences the project environment greatly. Project communications need to be planned to suit the needs, styles, and culture of an organization. For example, a government tax collection organization such as California Franchise Tax Board needs to maintain much higher standards for information security and confidentiality because the communication usually contains the taxpayers’ personal information. Thus, the project environment information must be considered as input to the project communications management planning process because during the planning phase, it is important to understand what the project environment is and how it can impact the project communications. Some key elements of the project environment include the following:

 

  • The culture of the organization

 

  • The structure of the organization (functional, matrix, or projectized)

 

  • Government laws and regulations

 

  • Organizational information security policies

 

  • Industry and product standards

 

  • Geographical locations and time zones of the project team members and other stakeholders

 

  • Local, regional, or global trends and practices

 

  • Already existing communication standards

 

Review the Historical Organizational Project Artifacts

The historical project artifacts of the host organization are considered as input to the project communications management planning process because they can influence communications management planning. Like the common saying, “Why reinvent the wheel?,” leveraging lessons learned, historical information, tools, and other artifacts from previous similar projects can save the project at hand a lot of time and money. Some key organizational process assets include the following:

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  • Project communication management plans from previously completed projects

 

  • Schedules from previously completed projects

 

  • Stakeholder registers from previously completed projects

 

  • Lessons learned and knowledge base from previously completed projects

 

  • Risk, issue, and corrective action logs from previously completed projects

 

  • Organizational standards, policies, and procedures

 

  • Position and role descriptions

 

  • Templates for organization charts

 

  • Templates for project management tools such as stakeholder register

 

Utilize Appropriate Project Communication Methods and Tools

As part of the project communications management planning, utilize the following project communication methods and tools.

 

Communication Methodology

Communication methods are used to share information among project stakeholders. These methods are supposed to be agreed upon during project stakeholder analyses while gathering stakeholder communication requirements. They can be categorized into the following three types: interactive, push, and pull.

The communication models define how the information exchange will take place between the sender and the receiver. A typical communication channel consists of a sender, a receiver, an encoder, a decoder, and a medium, as shown in Figure 3.2.

 

Figure 3.2 A Typical Communication Channel

 

In this communication channel, a sender transmits a message by encoding it (converting into language). The encoded message passes through the medium of transmission (telephone, e-mail, Internet, fax, and so on). The receiver on the other end of the communication channel decodes (converts) the received encoded message into meaningful and understandable information. Think of encoding and decoding like the computer file zipping and unzipping process. Noise in terms of interference or communication barriers such as long distance, technology, infrastructure, cultural and language differences, and lack of relevant information can negatively impact the communication medium and hence impair the delivery and quality of the message transmitted.

 

Message transmission through a communication channel is not considered complete until

 

  • The receiver acknowledges the receipt of the message.

 

  • The receiver confirms the understanding of the message.

 

  • The sender receives acknowledgment of the message receipt from the receiver.

 

  • The sender receives confirmation of understanding of the message from the receiver.

 

In other words, both the sender and the receiver must be on the same page, so to speak.

 

Project communications can be quite challenging at times, especially stakeholders who include a mixture of highly technical project team members and totally nontechnical stakeholders. In addition, due to the global nature of many projects nowadays, language and cultural differences between senders and receivers may also pose a risk of messages not being understood clearly and accurately.

 

Communication Requirements

Communication is most effective when the sender clearly understands and validates the communication requirements of the receiver and similarly the receiver acknowledges the receipt and a clear understanding of the received message. Thus, analyzing communications requirements of the stakeholders is important for effective project communications. In addition, it is necessary for a project manager to assess the complexity of the project communications as well. The communications complexity can be determined by identifying the total number of communication channels that exist among the stakeholders utilizing this following formula:

 

Total number of communication channels among ‘N’ stakeholders = N (N – 1)/2

 

For example, the total number of potential communication channels that exist among 20 stakeholders is:

 

20(20 – 1)/2 = 190

 

Analyzing these communication channels to determine who will communicate with whom is one of the key objectives of planning communications management.

 

The information pertaining to project communication requirements can be obtained from a variety of sources such as organization charts, project organization-stakeholder responsibility relationships, disciplines, departments, and specialties associated with the project, total number and locations of the stakeholders, internal and external information needs, and stakeholder register.

 

Planning Meetings

Meetings are held with the project team members to discuss the information related to the planning of the communication management processes and to determine the most appropriate and effective way of updating and disseminating the project information. These meetings can be informal discussions or can be formal, face-to-face, or virtual meetings. To schedule a meeting, typically, an invite including meeting logistics and agenda is sent to invitees and a meeting is held at a predetermined place, at a predetermined time, and using the predetermined mode (face-to-face or virtual). The meeting minutes are captured, compiled, and disseminated to the attendees and other stakeholders who need to receive that information.

 

Boeing’s Plan of Attack

 

Chuck Allen, vice president of program management for integrated defense systems at aerospace giant Boeing, has worked on a number of high-profile projects, including the Apache helicopter and V-22 Osprey aircraft. In his article “Plan of Attack,” in the December 2009 issue of PM Network, he stresses on a solid planning (including the project communications planning) agreed upon by all key stakeholders. “All key stakeholders came together to agree on a clear plan of action,” he says while talking about how intense upfront planning was the key factor behind the success of the project that launched F/A-18E/F Super Hornet (a combat-proven strike fighter in the U.S. Navy fleet). “If you start out on the wrong foot with a program, it likely will get worse.” Talking specifically about the project communication methods, he says, “We have an electronic system that constantly pulls and correlates all the data regarding a program—including design, development, schedule, and the earned value status—and puts it into a set of charts that everyone involved on the project can see. There’s no hiding anything and no underlying concern that someone isn’t being completely honest.”

 

Develop a Communications Management Plan

The communication management plan is the outcome of the project communication management planning process that provides guidance on how to plan, execute, monitor, and control the project communications. Like the rest of project plans, this plan also is part of the overarching project management plan and includes, but is not limited to the following:

 

  • Scope of the plan based on stakeholder communication requirements

 

  • Type and format of the information to be communicated

 

  • Reason for the communication of that information

 

  • Time and frequency of the communication

 

Update the Current Project Documents

The project schedule, stakeholder register, desk procedures, risk and issue logs, and so on may need to be updated.

 

Tip

 

Following are tips for effective communications management planning:

 

  • Plan for communications management early in the project life cycle, but repeat the planning process whenever, a stakeholder leaves the project or a new one comes in and whenever there are any changes to communication tools, technologies, methodologies, or preferences. Columbia Southern University Management Communication Plan

 

  • Tailor the communications plan according to the target audience.

 

  • Remember, the communication is not complete until the sender receives a confirmation that her message has been successfully received and understood by the receiver.

 

  • Seek inputs from the project team and other key stakeholders.

 

  • Leverage as much as possible from the historical artifacts to save time and cost.

 

  • Ensure that the plan contains executable steps for implementation of the plan.

 

  • If in doubt, consult subject matter experts.

 

  • Involve the project team and other key stakeholders while reviewing the plan and obtaining key stakeholders’ signoff before base lining it.

 

  • Track and manage the risks and issues pertaining to this process in a timely manner.

 

  • Capture and archive the lessons learned regularly.

 

Summary

The mind map in Figure 3.3 summarizes the project communications management planning process.

 

Figure 3.3 Project Communications Management Planning Process Summary 

 

Automated car wash with multiple self-serve vacuum stations

 

Student’s name

Instructor’s name

Institutional affiliation

Course

Date

 

Automated car wash with multiple self-serve vacuum stations

Automated car wash is simple but sophisticated business to start.  The first step is to be able to ascertain the stakeholders, analyze them as well as rank them according to their priority. Stake holders are very important in a business and in this case they will be able to help in decision making to help in commencement of the project. Being able to identify the important stakeholders as well as putting all the attention on them will definitely have great benefit to the project.

The next thing is identifying and categorizing stakeholders in policy level or implementation level. The implementation of either the two is very important for stating a business. According to Derakhshan, Turner, & Mancini, (2019). The implementation ranges from formulation of the project policies to influencing the projects outcome to people who can be impacted by the outcome of the entire project. The most common stakeholders include, suppliers, customers, employees, mechanics, and local groups. The stakeholders are further divided into two groups; internal and external stakeholders. External stakeholders are not part and parcel of the project but have interests in the project. For example, the city council, the community as well as the government figures. Internal stakeholders on the other hand are those that affect the business/project directly. They include, employees, stakeholders, and contractors among others (Gregory, et al., 2020). Columbia Southern University Management Communication Plan

After choosing the stakeholders, the project manager will be able to accumulate knowledge on people. They should be able to know how and here the people are involved in the project. They will include the influence, impact and interest that they have in the entire project. After gathering the knowledge of the possible stakeholders their significance to the project will be identified as well as placed in chart. Failure to collect this information will lead mistakes in the future (Derakhshan, Turner, & Mancini, 2019).  The information collected will be compiled in the power interest grid model. It will be used in determining power and influence of each stakeholder.

In order to deal with the stakeholders, communication is imperative and this involves taking complex issues and presenting them in a way that is easier to comprehend.

communication Audience Format Responsibility Notes
Coming up with a business case Departments in the unit Business case template Sponsors The document involves, cost estimation, benefit analysis and return on investments analysis.

 

Being able to come up with stakeholder management plan is vital and it will involve conducting stakeholder analysis as well as identification which will be achieved with analysis and in detail to make sure that there is no room for error (Gregory, et al., 2020). The project will have a firm basis and a successful business model to maintain in the future provided the stakeholders are appropriately classified and kept informed.

They must be included as early as feasible in detail presentations and first design meetings, and their suggestions must be considered. Participants will be more receptive to adjustments if they get the opportunity to learn about the project, have their opinion, hear what others have to say, and understand about the project’s intricacies and constraints. Not all will get precisely what they want, if at all; nevertheless, if they understand why a choice was reached and feel as if they’re a part of decision making process, many will be more tolerant of what they do get. Columbia Southern University Management Communication Plan

Reference

Derakhshan, R., Turner, R., & Mancini, M. (2019). Project governance and stakeholders: a literature review. International Journal of Project Management37(1), 98-116.

Gregory, A. J., Atkins, J. P., Midgley, G., & Hodgson, A. M. (2020). Stakeholder identification and engagement in problem structuring interventions. European Journal of Operational Research, 283(1), 321-340.

 

MOS 6701 Columbia Southern University Advanced Ergonomics Discussion

MOS 6701 Columbia Southern University Advanced Ergonomics Discussion

Description

Instructions

Risk Factor Identification Exercise

This assignment is designed to provide an opportunity to apply the concepts presented in the Unit III Lesson regarding musculoskeletal disorders (MSD). Specifically, you will be evaluating a work task to identify potential risk factors that could lead to the development of a musculoskeletal disorder.

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Click here to access the video for this assignment. Please note that this video includes audio.

Using the above video, you are required to write a two-page response that includes the following information:

  1. a description of the task being performed;
  2. a discussion of the individual and work-related risk factors identified in the video;
  3. a discussion of the potential MSDs to which the workers are exposed; and
  4. a discussion of relationship between the human body, the workplace, and the development of MSDs.

Your completed assignment must include a minimum of two outside sources, one of which must be from the CSU Library.

Resources

The following resource(s) may help you with this assignment. MOS 6701 Columbia Southern University Advanced Ergonomics Discussion

Columbia Southern University Marketing Questions

Columbia Southern University Marketing Questions

Description

 

In this unit, we learned about the various components and functions of the marketing research report. McDaniel and Gates note that the executive summary is perhaps the most difficult component of the research report to write because the sheer volume of information must be condensed into less than four pages.

Review “Real-Life Research 15.1: TouchWell Storefront Concept and Naming Research” in the textbook on pages 359–365, and write a three-page executive summary of the report presentation information. After analyzing the data and results, synthesize key findings and recommendations. Be sure to include the following components in your report:  Columbia Southern University Marketing Questions

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Introduce the summary by explaining the nature of the research and what the research found.

Summarize key findings from the research.

  • Evaluate research findings that are important to the research goals of TouchWell.
  • Make recommendations based on the research findings. What direction should the company take based on this information? Recommend changes or moves management should take to solve challenges.
  • It may be necessary to do additional research about the business field of health insurance to complete your executive summary. Be sure to cite and reference any outside information.  Columbia Southern University Marketing Questions

Columbia Southern University Management Paper

Columbia Southern University Management Paper

Description

Instructions

Developing employees through the implementation of training and development opportunities is a primary function of human resource management (HRM). Performance measurement and appraisals are one way to determine what type of additional training is needed to ensure employee success.

Imagine that you have been hired as the human resource manager at an organization where you have previously worked or are currently working. Your first task is to assess areas for improving training and development and the performance appraisal system within the organization. Write an essay on your analysis of these two areas. Address the questions below in your assignment. Use headers to organize your paper and show what you are covering in your assignment.

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Training and Development Analysis

What are the steps of the new hire training process? Are there any steps missing that you would add?

As the human resource manager, how would you evaluate the training needs of your staff?

  • How can you ensure that the training you would provide is effective? What data might be used to make your conclusion? Columbia Southern University Management Paper
  • What considerations would you make for employee learning styles?
  • How would future training and development be impacted through human resource planning?
  • Do you have a plan to shape employee behavior within your organization? Why, or why not?
  • Performance Appraisal Analysis
  • As the human resource manager, what are two best practices you would follow when planning for employee performance appraisals?
What performance methods would you choose over other methods?

What are two of the common problems with appraisals? How would you avoid them in your organization?

  • What components do you think are required for effective human resource planning? Columbia Southern University Management Paper

 

FIN571 – Wk 5 – Capital Market Efficiency Paper

FIN571 – Wk 5 – Capital Market Efficiency Paper

Description

Wk 5 – Capital Market Efficiency Paper

Purpose of Assignment

The purpose of this assignment is to allow the student an opportunity to explain what it means to have an efficient capital market. Students will gain an understanding of the different levels of market efficiency and how behavioral finance can inhibit reaching market transparency.

Assignment Steps

Explain in 525 words what it means to have efficient capital market, including:

oDescribe the behavioral challenges in achieving efficiency.

oDiscuss the three forms of market efficiency.

oWhat are the implications to corporate finance? FIN571 – Wk 5 – Capital Market Efficiency Paper

oWould you consider the real estate market an efficient capital market? Please explain why or why not.

 

Capital Market Efficiency Paper                               Grading Guide

 

FIN/571 Version 9

Foundations of Corporate Finance 

 

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Individual Assignment: Capital Market Efficiency Paper

Purpose of Assignment

The purpose of this assignment is to allow the student an opportunity to explain what it means to have an efficient capital market. Students will gain an understanding of the different levels of market efficiency and how behavioral finance can inhibit reaching market transparency. FIN571 – Wk 5 – Capital Market Efficiency Paper

Resources Required

Microsoft® Word

Grading Guide

 

Content Met Partially Met Not Met Comments:
Explained in 525 words what it means to have efficient capital market.        
Described the behavioral challenges in achieving efficiency.        
Discussed the three forms of market efficiency.        
Addressed the implications to corporate finance.        
Explained whether the real estate market is an efficient capital market, and why or why not.        
 

 

 

  Total Available Total Earned  
    90 #/90  

 

 

Writing Guidelines Met Partially Met Not Met Comments:
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.        
Intellectual property is recognized with in-text citations and a reference page.        
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.        
Sentences are complete, clear, and concise.        
Rules of grammar and usage are followed including spelling and punctuation. FIN571 – Wk 5 – Capital Market Efficiency Paper        
    Total Available Total Earned  
    40 #/40  

 

Assignment Total # 130 #/130  
Additional comments: