Business Environmental Analysis
Knapp and Hall, Chapters 1, 2, 3, 4 & 5
Also see the Professor’s comments
1) Describe a business environment, and then analyze it using the perceptual characteristics of environment.
2) Describe the architectural design and furniture within the environment. Then analyze them using the material in the text.
3) Based on the text material on perceptual characteristics, semi-fixed feature space, and fixed feature space, recommend ways to change this environment which would improve communication.
4) How does your office affect the communication that takes place there? Could you improve it?
Comprehension and Application Rubric
Connections to Experience
Connects relevant experience and academic knowledge.
Thoroughly describes a business environment and uses critical thinking skills to analyze that environment with the perceptual characteristics of environment discussed in the text
Describes a business environment and analyzes that environment using some of the perceptual characteristics of environment discussed in the text.
Includes little description environment and no application of the text.
Connections to Discipline
Sees (makes) connections across disciplines, perspectives
(semi-fixed and fixed feature space)
Thoroughly describes and analyzes the architectural design and furniture by applying the material in the text.
Describes and analyzes the architectural design and furniture by applying the material in the text.
Has little discussion of architectural design, furniture, or the text.
Adapts and applies skills, abilities, theories, or methodologies gained in one situation to new situations.
Based on the analysis, designs a new office space which will thoroughly enhance communication addressing all the areas of perceptual characteristics, semi-fixed feature, and fixed feature space.
Designs a new office space which will enhance communication
Has little idea of how to apply the research in order to improve communication.
Reflection and Self-Assessment
Demonstrates a developing sense of self as a learner, building on prior experiences to respond to new and challenging contexts (may be evident in self-assessment, reflective, or creative work)
Student describes his or her office and uses the literature to explain how that environment affects communication giving special attention to the theory and research of nonverbal communication. Students makes suggestions as to how the environment could be improved. Give attention to Hall’s Theory.
Students has some description of his or her office environment explaining how that environment affects communication
Paper includes little discussion of the student’s office environment
Writing and Documentation
Demonstrates excellent writing and documentation skill using the APA method of documentation without errors in the body of the paper and in the references. You should document the text.
Demonstrates average writing skills making few mistakes in grammar or spelling. Uses the APA method of documentation with only one or two mistakes in the body of the paper or references.
Has multiple problems using the APA method of documentation. Paper may also include grammar problems, writing, or spelling problems.