Audience Analysis Assignment and Video Presentation



For the Video Argument Presentation, you have two audiences who will view and review your presentation: your instructor and your classmates.

For your instructor, ask yourself what will it take to convince them that you’ve done a terrific job of presenting an argument? Hint: pay close attention to all the requirements for the assignment and be passionate about your topic.

For your classmates, your informed and intelligent peers, what do you know about these audience members and what will they expect from your presentation?

For this assignment, write up two substantial paragraphs addressing the following:

Paragraph 1 – How will you persuade your instructor that you’ve done a good job on your Video Argument Presentation?

  • What will your instructor be expecting from you?
  • Use the rubric and what you know about your instructor to determine these criteria. Sometimes just thinking about the person who grades your work as an audience can help you appeal to them.

Paragraph 2 – Describe how you intend to appeal to your second audience: this term’s classmates.

  • What do you know about your peers? Really stop and think about them. Remember, each of them introduced themselves to you in week 1 and you’ve been hearing from them each week since.
  • What are their demographics – age, gender, educational level, etc.?
  • What do you think will influence or persuade them?
  • How will you use pathos in your presentation? Be specific.
  • How will you use ethos? The more you think this out, the better.
  • How will you use logos? You should use all of these big three!


Your presentation will be delivered in an interactive 5-7 minute video that presents your side of your argument in a convincing, compelling, and interesting way.

You may present your video using a voice-over PowerPoint (Links to an external site.), a Biteable presentation, an iMovie, or a YouTube video. 

Requirements for the presentation include:

  • 5-7 minutes of presentation
  • Audio; we must be able to hear you!
  • A sense of organization
    • A hook to draw your listeners into your presentation
    • Several main points
    • A refutation of the opposing point of view
    • A true conclusion that summarizes your point of view
    • A call to action
    • Documentation of your sources either verbally or visually
  • A sense of persuasion. This is not an informative presentation. You must ask the audience to agree with your perspective on your issue